Grind fresh coffee beans to a coarse consistency, similar to the texture of sea salt or breadcrumbs.
Place the coffee grounds into a large glass jar, French press, or dedicated cold brew pitcher.
Pour 4 cups of filtered water over the grounds, ensuring even saturation.
Stir gently with a long-handled spoon to break up any dry clumps and fully submerge the grounds.
Cover the container with a lid or plastic wrap and allow it to steep at room temperature for 12 hours (or in the refrigerator for 18 to 24 hours).
Strain the mixture through a fine-mesh sieve to remove the bulk of the grounds.
Filter the liquid a second time through a paper coffee filter or a double layer of cheesecloth to remove fine sediment for a cleaner cup.
Transfer the resulting concentrate to a clean glass carafe and store in the refrigerator for up to 14 days.
To serve, dilute the concentrate using a 1:1 ratio of coffee to water or milk, and pour over ice.